Direct marketing identity theft protection

I thought I’d jump right in…

Something I’ve been researching lately is unique services for direct marketers that want to launch an identity theft protection product. Credit monitoring is extremely expensive for small and mid-size marketers. We need price competitive services and yet we want something a bit different.

There seems to be a handful of familiar main players and then a second tier that really just resell the top tier’s products. They tend to be expensive (credit monitoring) or breakage-focused (restoration). We want something that is usage-focused: members will use it and be likely to maintain membership.

I came across an interesting company today that I am going to look into. They are called Truston and they seem to have an interesting partner program for direct marketers. It appears it may be a fit for us–they say it is white label, low cost (we’ll see), and easy to integrate (another big deal for us).

Let me know if you’ve worked with these people. I hope to post more about them in the future.

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2 comments so far

  1. clairevoyanceblog on

    Like your article. A thought: Have not heard of Truston before but I have been in the biz for some time. As you look around, have you gotten a sense as to who the Administrators are? In the case of pecuniary loss products such as Assurance products, who underwrites the risk? You are correct about the ‘small guys’ – they may be moving product on the front but may not have any backend support.

  2. directmarketingguy on

    Hi clairevoyanceblog,

    Could you provide more detail on your questions(“As you look around, have you gotten a sense as to who the Administrators are” and “In the case of pecuniary loss products such as Assurance products, who underwrites the risk?”)

    I just want to be sure I understand what you’re asking, in the context of ID theft protection.

    Thanks.


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